The Donkey Sanctuary Head of Brand and Content


Utilising the COPE (Create Once, Publish Everywhere) approach, you will manage and motivate your teams and use a network of contacts to deliver authentic, consistent, compelling and accurate written and visual content that dynamically supports the organisation’s fundraising, communications and operational objectives.

Highly creative, and possessing practical experience of managing projects and delivering to deadlines, you will oversee the implementation of our content strategy goals and processes in collaboration with key stakeholders, including intelligence gathering, emerging trend identification, pipeline management and product development to feed the business and strategic life cycle. With extensive experience of controlling and implementing organisational visual brand, you will develop content to expand, support and cross promote the work of The Donkey Sanctuary encouraging positive supporter journeys for new and existing donors.

The ability to identify and develop creative and engaging public communications opportunities, together with excellent content writing and editorial, is essential, as are demonstrable experience of establishing, building and maintaining effective working relationships with a wide range of internal and external stakeholders, and a high level of influencing, diplomacy and mentoring skills. Experience of producing content and managing visual brand within the charity sector, including for fundraising and commercial revenue teams, is desirable.

For more information about this role please download our Job Description and Person Specification. Please download the Word document to complete your application on a computer (preferred option) or, print the PDF form to complete your application by hand.

To apply, please complete and return our application form – we do not accept CVs.

The Donkey Sanctuary is a Disability Confident Employer.

The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.