The Donkey Sanctuary Fundraising Manager – Lottery


Within our five-year Fundraising Strategy, launching a new online lottery product was identified as a key priority to delivering the ambitious income growth required by the organisation. It is hoped that this new way of supporting we will attract over 60,000 new direct debit supporters and raise £9.5m over the course of five years.

Possessing advanced knowledge of fundraising direct marketing across retention and recruitment campaigns, you will manage the research and implementation of all aspects of the entirely new online lottery programme. In the first year, this will include tendering for a new external lottery partner, overseeing the implementation of internal processes and systems, development and delivery of all marketing and promotional plans, including creative development, and reporting and evaluation.

Proven experience of delivering high income generating campaigns across all channels, together with project management experience in a direct marketing environment and of working alongside procurement teams to appoint external agencies and deliver service value, is essential, as are strong influencing and negotiation skills, and a well-developed knowledge of monitoring, evaluation and interpretation of income and expenditure budgets and campaign performance. Direct experience of managing charity gaming programmes and an understanding of charity lottery compliance requirements are desirable.

If you feel you have the skills and experience to fulfill this varied and rewarding role, and would like to be part of the evolutional programme of change taking place within the charity, we would love to hear from you. Based in Sidmouth, Devon – “an area of outstanding natural beauty” – This is a full-time, fixed term contract starting as soon as possible until 31 December 2020.

For more information about this role please download our Application Pack. Please download the Word document to complete your application on a computer (preferred option) or, print the PDF form to complete your application by hand.